To mark the launch of the World Report on Child Injury Prevention, UNWHO and UNICEF commissioned a global advocacy campaign to raise awareness of the five greatest causes of child injury and fatalities worldwide: traffic collisions, drowning, burning, falling and poisoning. Aimed at urging both policy makers to implement preventitive measures, as well as foster public action, the five poster proposals are designed to elicit an immediate emotional response, and in a vivid, overt sense, convey the graveness of this troubling situation.