As a continuation of the MAK's Design: New Strategies event series, Fabrica was asked to create an identity and invitation for it's upcoming exhibition. The exhibition entitled Fabrica: For the People, From the People underlined Fabrica's unique two-way dialogue with its global audience.

The Design: New Strategies existing red logo was woven into the exhibition identity as a shipping label accompanying that of Fabrica's with the event title.

Featured in the show are three areas of application that give an insight into the various fields of activity of Fabrica whose central concern is social commitment: a selection of posters from four campaigns for UNWHO and UNICEF, the participative ‘Colors Notebook’ project, and short documentaries.