Get Well Soon
Project Book
Credits Western Michigan University
Creative Direction Bruce Naftel
Design Joshua Levi
Project Book
Credits Western Michigan University
Get Well Soon is a short run publication investigating and critiquing the expansion of medicine and medical thinking into previously non-medicalized areas of life.
The content concerns itself with western society's notion of normality. Shyness, tiredness, anxiety, love sickness and sadness are no longer viewed as ordinary elements of human experience, but rather as problems in themselves, able to be cured with drugs and therapy. The actual causes of these feelings are often overlooked. There is an ideal measure, a predetermined norm which people constantly use as a scale to judge themselves and others. Personal responsibility is for one's own actions have been replaced with diagnoses. In today's world, to be sick is to be normal.
Creative Direction Bruce Naftel
Design Joshua Levi
Boxed Publication
Card in Envelope
Poster
Get Well Card #1
Get Well Card #2
Get Well Card #4
Get Well Card #4
Get Well Card #5
Pharmaceutical Auxiliary Stickers