United Colors of Benetton Olympic Apparel
Project Campaign Identity & Clothing
Credits Fabrica


To mark the 2008 Olympics held in Beijing apparel and store graphics were needed to accompany Benetton’s Tibet/China social campaign. Two designs were printed on both black and white shirts, and window graphics were created to accompany the campaign. Shirts were released in Benetton flagship stores worldwide coinciding with the beginning of the Olympic games.

Project Director Omar Vulpinari
Design Joshua Levi & Namyoung An
New York Store Window
http://www.joshualevi.com/files/gimgs/15_benettonwindow.jpg
Olympic Shirt 1, White
http://www.joshualevi.com/files/gimgs/15_benettonwhiteshirt.jpg
Olympic Shirt 1, Black
http://www.joshualevi.com/files/gimgs/15_benettonblackshirt.jpg
Olympic Shirt 2, White
http://www.joshualevi.com/files/gimgs/15_bowshirt.jpg
Published in Colors Magazine #74
http://www.joshualevi.com/files/gimgs/15_colorsvictimsolympics.jpg